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Abro is a Pakistani television drama serial that originally aired on Hum TV on December 20, 2016. It is directed by Ilyas Kashmiri, based on a script by Qaisra Hayat and screenplay by Umera Ahmad. It stars Farah Shah, Asma Abbas, Noor Hassan Rizvi, Ahmad Zeb, and Eshal Fayyaz in pivot roles.
The drama series became popular soon after it went on-air. It made Hum TV the slot leader on Sundays. Just in its first episode, Abro achieved a TRP[clarification needed] of 2.8 (over the 16 mins time slot of 8:30pm-8:45pm) on 20 December 2016. Over the 140 mins time slot (8pm-16:10pm) on the same day, Abro achieved a TRP of 2.1. In the U.K., Abro’s first episode raked in 33,600 viewers at 8pm, whereas the second episode attracted 36,200 viewers. Escalating further, the third episode of Abro in U.K. registered 63,1400 viewers. The ninth episode recorded 168,800 viewers, making it the most watched on the channel. The eleventh episode garnered 1416,000 viewers. The thirteenth episode broke records as ‘Abro’ delivered 111,100 viewers – peaking at 136,400 viewers. In Pakistan, the thirteenth episode Abro gained a TRP of 4.6 (over the 16 mins time slot of 8:30pm-8:45pm) on 13 March 2016. Over the 140 mins time slot (8pm-16:10pm) on the same day, Abro achieved a TRP of 3.3, making it a place in the top 3 dramas during the time. It is the most watched on the channel on Sundays.
Pakistani dramas (Urdu: پاکستانی ڈرامہ) refers to televised dramas produced in Pakistan, mostly in telenovela and miniseries formats, with distinctive features that set them apart from regular Western television series or soap operas. Pakistani dramas can be set in contemporary times or in historical settings. Different genres apply to these two types, from romantic comedies and action series, to fusion, science fiction dramas. Pakistani dramas are popular in Pakistan as well as in the Middle East and India. They are also popular among the Pakistani diaspora. The majority of the Pakistani dramas are produced in Urdu, however an increasing number are being produced in other Pakistani languages such as Sindhi, Punjabi, Seraiki, Balochi, Kashmiri and Pashto.
Pakistani dramas are known for being relatively short, and usually end after a run of less than one year. This makes them shorter than soap operas, but still much longer than serials. Most Pakistani dramas are based on Urdu novels, however, sometimes the story line tends to deviate from the novel’s plot in order to be television compatible. They have also been used repeatedly to transmit sociocultural messages, by incorporating them into story lines. Traditionally, Pakistani dramas have been more appealing to women rather than men, however the newer action dramas have slowly attracted younger male audiences in recent years. Overall they have helped to attract a wider audience across the country. Recently, Pakistani drama plots have evolved and the themes they address widened. For instance, women are now seen having more non-traditional roles. Moreover, previously taboo themes such as divorce, sexual abuse, and racism are now beginning to appear. However, kissing on screen is still considered unacceptable for Pakistani TV.