Lenovo wanted to cry but no tears-Motorola has left an empty shell
As the soul of Jim Wicks and the departure of Rick Osterloh. Motorola has become a sheer brand name mobile phones businesses. Motorola Owners Association is walking on the blade. After spending $ 2.9 billion acquisition of Motorola. Lenovo’s mobile business and declining market share. and did not have the desired effect.
Insiders pointed out that. due to sales channel resistance. Lenovo mobile no longer had the brilliant. while Motorola will make this difficult to shell of Lenovo mobile woes.
A few days ago. news that Motorola’s design department head. Chief Designer. design department the soul of Jim Wicks will leave here next month for 12 years of Motorola. visiting the United States Northwestern University McCormick School of engineering teaching or research. Senior Design Director Ruben Castano will take over their jobs. who joined Motorola in 2005.. is currently in Brazil Sao Paulo.
As the soul of the Motorola’s design department. Jim Wicks to participate in designing a variety of Motorola mobile classic models. including Moto g. DROID. and 2003 classic RAZR clamshell. as well as including the RAZR. DROID. Moto g and Moto 360 smart watches. many excellent products.
The will of the individual is entirely due to the departure of Jim Wicks. Motorola’s hard work for a long time. he wanted to go to United States Northwestern University do their favorite thing.
In addition to Jim Wicks. Lenovo in March this year. after the reorganization of the Motorola. Motorola President and CEO Rick Osterloh also announced. joined his old Club Google. responsible for new hardware Department.
As Lenovo’s hardware unit. now embattled Motorola hopes associations find their right place.
Insiders pointed out that. although the Moto brand is still alive. recently released the Moto z also shows that the company still had the courage to try new. bold designs. but Motorola mobility’s fate remains uncertain. two leading executives have “run away”. Motorola’s legacy may have left its brand.
Lenovo’s purchase of gain and loss
For sheer brand name of Motorola. who damaged the largest of all buyers Association.
Indeed. a former Motorola once was synonymous with communication. is the inventor of the mobile phone. However. the brilliance of the 2006 fall Bao ‘ an Android platform to Joab was revived from split to the acquisition by Google in early 2011. and Lenovo’s purchase of established 88 years of Motorola after several twists. UPS and downs.
In fact. when Motorola was in Google’s been wrung dry when taken out. In August 2012. Google announced the layoffs of more than 1200 people of Motorola China. early in March 2013. Motorola China conducted a second round of cuts. the cuts after. China only has less than 200 people. mainly reserved operator Division. but the sales force has ceased to exist in the province.
Google Motorola. more people are inclined to believe that which is more for patents. Lenovo’s idea also to patents. but when with Google. Motorola has fallen.
Transactions from the content. the Association bought the Motorola Mobile brand and product line. as well as over 2000 patents. Comparing Google acquisition that year. in fact. Google does not sell more patents. but with the licensing mode.
This part of the patent at least 15.000. because Google Motorola got 17.000 patent at the same time. Motorola set-top box patents was not in this list. This means that Association spent $ 2.9 billion to buy Motorola has significantly shrunk.
At the hands of Lenovo. Motorola’s Smartphone business has not been revived even became a drag on Lenovo’s mobile business.
The acquisition of Motorola. Lenovo 2015-2016 fiscal second-quarter loss of $ 714 million. this is the first quarterly loss in six years.
Mobile business where
In the view of members of the Internet Society of China Internet marketing expert Hong Shibin. in addition to Motorola. dragged down Lenovo’s mobile business also declined because the channel is blocked. Lenovo 80%-90% mobile phones businesses rely on operators for a long time. As 2014 operators slashed subsidies. carrier channel sales declining rapidly.
Lenovo 2015 fiscal year financial results published recently shows that as of March 31. 2016. the Group revenue for the year of $ 44.9 billion. down 3%; a net loss of $ 128 million.
The 2015 fiscal year. Lenovo’s global smartphone sales fell 13%. 66 million units sold. while Lenovo’s share of the global smartphone market fell to 1.1%. to 4.6%.
Lenovo. Xudong Chen. Senior Vice President. mobile business group. said is expected in two to three generations of Motorola and ZUK brand of mobile phones. back to Lenovo Mobile’s brand to mainstream price points on the lead. this time could take up to two years.
Lenovo Vice President. mobile business group Chief customer experience officer Chang Cheng also pointed out that quality. brands and channels will be the future development of Lenovo mobile troika.
This month. the Association in the United States was held in San Francisco 2016-global technology innovation Conference. introduces the idea of future technology development. and launched several products. including the first Google Tango technology-supported Smartphone and Motorola’s next-generation modular phone.
However. the turnaround is not so good. Domestic competition in the smart phone market has been heating up. called a “Red Sea”.
Display a set of data released by the China Research Institute of information and communications. first quarter of 2016. listing a variety of smart phones in the Chinese market new models up to 274. that is. average daily 3 new smartphones in the China market.
In the high-end market. Apple. Samsung. Huawei. OPPO. VIVO; in the low-end market. not only companies such as millet. Meizu. cool. there’s one plus. music video. 360. the new mobile phone brand on the rise.
While Samsung. Apple still has obvious advantages in the whole industrial chain. in the high-end mobile phone market is an advantage. whether Lenovo out of the yard. there is still too much uncertainty. Motorola’s loss of talent for Lenovo is even worse.